360 View: Mobility & the App Economy
Published By : Parks Associates Published Date : 2016-10-31 Category : Technology Media & Telecommunications Sub Category : Mobile Apps No. of Pages : 116

This ‘360 View’ analyzes consumers' adoption and usage of mobile devices, services, and apps.

Mobile computing devices, from smartphones to tablets to wearables, are one of the fastest growing and most innovative marketplaces. The shift from voice to data and from desktop browsers to mobile apps has reshaped consumer consumption habits of media, information, and services.

This consumer study tracks adoption trends of major mobile device categories, analyzes consumer use of mobile data and mobile apps for media and daily information needs, and explores how mobile data usage will evolve between cellular data and Wi-Fi usage.

Mobile Device Adoption (2009 - 2016)
U.S. Broadband Households

ANALYST INSIGHT

“Mobile operators are changing their mobile data plans at a much faster pace than ever before. These marketing tactics aim to entice customers to switch providers, upgrade their data plans, or increase satisfaction. Frequent data plan changes, however, could backfire if consumers find data plan rules are confusing to follow.” - Harry Wang, Senior Research Director, Parks Associates.

Overview of Smartphone and Tablet Markets

  • Mobile Device Adoption (2009 - 2016)
  • Smartphone Penetration Among Wireless Subscribers (2005 - 2016)
  • Portable Devices Purchased Within the Last 12 Months (2008 - 2016)
  • Portable Devices: Top Five Brands Purchased in Year (2010 - 2015)
  • Smartphone Brand Market Share by Installed Base (2015 - 2016)
  • Tablet Brand Market Share by Installed Base (2015 - 2016)
  • Breakdown of Apple Share of Tablet Installed Base by Model (Q2/16)

Smart Watches

  • Smart Watch Ownership (2011 - 2016)
  • Smart Watch Brand (Q2/16)
  • Model of Samsung Smart Watch Owned (Q2/16)
  • Smart Watch Brand Owned by Age (Q2/16)
  • Smart Watch Brand Owned by Household Income (Q2/16)
  • Smart Watch Brand Owned by Home Size (Q2/16)
  • Smart Watch Brand by Smartphone Brand (Q2/16)
  • Smart Watch Brand by Tablet Brand (Q2/16)
  • % of Smart Watch Owners Owning Smartphone or Tablet of the Same Brand (Q2/16)
  • Top Purchase Considerations for Smart Watch (Q2/16)
  • Top Purchase Considerations for Smart Watches (Q2/16)
  • Important Smart Watch Purchase Considerations (Q2/16)
  • Feature Considerations for Smart Watch by Age (Q2/16)
  • Method of Connecting Smart Watch (Q2/16)
  • Frequency of Partaking Smart Watch Activities (Q2/16)
  • Smart Watch Activities - Frequency of Tracking Fitness Activities by Income (Q2/16)
  • Smart Watch Activities - Frequency of Listening to Music by Age (Q2/16)
  • Smart Watch Activities - Frequency of Playing Games by Age (Q2/16)

Mobile Phone Services

  • Enrollment in Early Upgrade Program (2015 - 2016)
  • Use of Mobile Entertainment Services (Q2/16)
  • Use of T-Mobile's Mobile Entertainment Services by Gender (Q2/16)
  • Use of Verizon Go90 Mobile Entertainment Services by Children at Home (Q2/16)
  • Satisfaction with Mobile Service by Provider (Q2/16)
  • Satisfaction with Mobile Service by Handset Brand (Q2/16)
  • Satisfaction with Mobile Service by Enrollment in Early Upgrade Program (Q2/16)
  • Satisfaction with Mobile Service by Use of Mobile Entertainment Service (Q2/16)
  • Importance of Factors in Selecting Mobile Service Provider (Q2/16)
  • Importance of Factors in Selecting Mobile Service Provider by Gender (Q2/16)
  • Importance of No Roaming Fees in Selecting Mobile Service Provider by Provider (Q2/16)
  • Importance of Free international Texting in Selecting Mobile Service Provider by Provider (Q2/16)
  • Importance of Mobile Data Rollover in Selecting Mobile Service Provider by Provider (Q2/16)
  • Importance of Handset Financing Options in Selecting Mobile Service Provider (Q2/16)
  • Importance of Early Handset Upgrades in Selecting Mobile Service Provider
  • Importance of Two-Year Contract with Subsidized Handset by Provider (Q2/16)
  • Importance of Two-Year Contract with Subsidized Handset

Mobile-Fixed Cannibalization

  • Telephone Service Adoption (Q2/16)
  • Likelihood of Cancelling Landline Telephone Service in the Next 12 Months Due to Mobile Phone Service Subscription (Q2/16)
  • Likelihood of Cancelling Landline Telephone Service in the Next 12 Months Due to Mobile Phone Service Subscription by Likelihood of Moving in the Next 12 Months (Q2/16)
  • Likelihood of Cancelling Landline Telephone Service in the Next 12 Months Due to Mobile Phone Service Subscription by Household Income (Q2/16)
  • Likelihood of Cancelling Landline Telephone Service in the Next 12 Months Due to Mobile Phone Service Subscription by Landline Telephone Service Provider (Q2/16)
  • Likelihood of Cancelling Landline Telephone Service in the Next 12 Months
    Due to Mobile Phone Service Subscription by Mobile Service Provider (Q2/16)
  • Likelihood of Cancelling Fixed Broadband Service in the Next 12 Months Due to Access to Mobile Data Services (Q2/16)
  • Likelihood of Cancelling Fixed Broadband Service in the Next 12 Months Due to Access to Mobile Data Services by Age (Q2/16)
  • Likelihood of Cancelling Fixed Broadband Service in the Next 12 Months Due to Access to Mobile Data Services by Likelihood of Moving in the Next 12 Months (Q2/16)
  • Likelihood of Cancelling Fixed Broadband Service in the Next 12 Months Due to Access to Mobile Data Services by Monthly Use of Mobile Data via 3G/4G/LTE Wireless Networks (Q2/16)
  • Likelihood of Cancelling Fixed Broadband Service in the Next 12 Months Due to Access to Mobile Data Services and Mobile Entertainment Services (Q2/16)

Mobile Data Services

  • Mobile Data Limit (2015 - 2016)
  • Mobile Data Limits by Age (Q2/16)
  • Mobile Data Limits by Mobile Provider (Q2/16)
  • Mobile Data Plan Limits by Smartphone OS (Q2/16)
  • Mobile Data Limits by Smartphone Brand & Model (Q2/16)
  • Avg. Monthly Use of Mobile Data (2015-2016)
  • Monthly Use of Mobile Data via 3G/4G/LTE vs. Wi-Fi Wireless Networks (Q2/16)
  • Monthly Use of Mobile Data via 3G/4G/LTE Wireless Networks by Wi-Fi Data Consumption (Q2/16)
  • Monthly Use of Mobile Data by Mobile Provider (Q2/16)
  • Monthly Use of Mobile Data by Age (Q2/16)
  • Monthly Use of Mobile Data by Household Income (Q2/16)
  • Use of Mobile Data Plan (2015 - 2016)
  • Mobile Data Shared Between Multiple Devices by Mobile Provider (Q2/16)
  • Monthly Use of Mobile Data by Shared Mobile Data Plans (Q2/16)
  • Devices Sharing Mobile Data (Q2/16)
  • Mobile Data Rollover (Q2/16)
  • Satisfaction with Mobile Service and Mobile Data Rollover (Q2/16)
  • Interest in Rolling Over Unused Monthly Data (Q2/16)
  • Interest in Rolling Over Unused Monthly Data by Mobile Data Limit (Q2/16)
  • Interest in Rolling Over Unused Monthly Data by Mobile Phone Service Provider (Q2/16)

Mobile Data Activities

  • Smartphone Activities (Q2/16)
  • Smartphone Activities - Continued (Q2/16)
  • Satisfaction with Voice Recognition Software (Q2/16)
  • Use of Voice Recognition Software, by Smartphone OS (Q2/16)
  • Use of Messenger/Chat Apps (Q2/16)
  • Use of Smartphone Payment Apps (Q2/16)
  • Use of Person-to-Person Money Transfer Smartphone Apps (Q2/16)
  • Organizational Habits With Regard to Loyalty/Reward Cards (Q2/16)
  • Types of Goods/Services Purchased Face-to-Face Using a Payment App (Q2/16)
  • Satisfaction with Payment Apps (Q2/16)
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