App Strategies for the Connected Car Industry
Published By : Parks Associates Published Date : 2016-08-31 Category : Automotive Sub Category : Hybrid Car No. of Pages : 44

In-vehicle connectivity has morphed cars into the next great apps platform. Yet vehicles are distinct from other app-serving consumer devices due to safety concerns, product development timelines, and product ownership models.

This report addresses issues facing the connected car app ecosystem, provides insight on consumer perspectives on connected car apps, and assesses four connected vehicle app strategies.

It also provides a sizing of the U.S. connected car market as of year-end 2015 and a forecast through 2021

1.0 Report Summary

1.1 Purpose of Report
1.2 Scope of Report
1.3 Research Approach/Sources
1.4 Key Questions Addressed

2.0 The Connected Car App Landscape

2.1 Connected Car Market Size and Forecast
2.2 Connected Car App Strategies Defined
2.3 Consumer Preferences for Connected Car App Access
2.4 App Development Ecosystem and Issues

3.0 Strategy Review: Embedded

4.0 Strategy Review: Tethering

5.0 Strategy Review: Mirroring

5.1 Apple CarPlay and Android Auto
5.2 MirrorLink
5.3 Bosch mySPIN

6.0 Strategy Review: Aftermarket

7.0 Implications and Recommendations

7.1 Short-Term Outlook
7.2 Mid-Term Outlook
7.3 Long-Term Outlook

8.0 Appendix

8.1 Forecast Methodology
8.2 Index


  • Forecast of U.S. Light Vehicles with a Connectivity Solution, 2015-2021
  • Forecast of Actively Connected U.S. Light Vehicles, 2015-2021
  • Comparisons of Connected Car App Strategies
  • Method of Performing in-Vehicle Activities/Accessing Apps
  • Preferred Method for Accessing Features in Next Vehicle
  • Preferred Method for Accessing Connected Features in Next Vehicle
  • Consumer Concerns about Connected Cars
  • Connected Car Ecosystem Players
  • Industry groups that can benefit app developers
  • Consumers' preferred billing method for in-car data access
  • Embedded Strategy Review
  • Tethering Strategy Review
  • Apple CarPlay and Android Auto: Head-to-Head Comparison
  • Mirroring Strategy Review
  • Aftermarket Strategy Review
  • Connected Car Forecast Model
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