This 360 View Update presents an overview of health and wellness device adoption and usage.

It examines factors related to fitness activity tracking, frequency of device use, and rates of abandonment.

A drilldown section analyzes consumer use of the most common fitness tracking apps, looking at factors such as fitness activity features and device usage during sports activities.

The research pays special attention to daily app and device users and users of multiple fitness apps.

This update is available as a PPT on E-Mail with 73 slides

About the Research

Previous Research

Industry Insight

Key Findings

Recommendations

Health & Wellness Device Ownership:

  • Adoption of Connected Healthcare Devices (Q2/16)
  • Adoption of Connected Wellness Devices (Q2/16)
  • Adoption of Connected Wellness Devices (2013 - 2016)
  • Adoption of Fitness Trackers and Smart Watches by Channel (Q2/16)
  • Adoption of Connected Wellness Devices by Smartphone OS (Q2/16)
  • Adoption of Connected Health Devices (Q2/16)
  • Adoption of Connected Health Devices (2013 - 2016)
  • Adoption of Connected Health Devices by Smartphone OS (Q2/16)
  • Smartphone Operating System (2011 - 2016)
  • Adoption of Connected Health & Wellness Device Categories by Presence or Absence of Health Concerns (Q2/16)
  • Adoption of Connected Health & Wellness Device Categories by Age (Q2/16)
  • Adoption of Connected Health & Wellness Device Categories by Income (Q2/16)
  • Adoption of Connected Health & Wellness Device Categories by Children at Home and Age (Q2/16)
  • Adoption of Connected Health & Wellness Device Categories by Presence of a Chronic Condition (Q2/16)
  • Adoption of Connected Wellness Devices by Presence of a Chronic Condition (Q2/16)
  • Adoption of Connected Devices by Presence of Diabetes (Q2/16)
  • Adoption of Connected Devices by Presence of Hypertension (Q2/16)
  • Adoption of Connected Devices by Presence of Sleep Disorder (Q2/16)

Fitness Device Usage:

  • Frequency of Use of Fitness Devices (Q2/16)
  • Frequency of Use of a Smart Watch by Age (Q2/16)
  • Frequency of Use of a Smart Watch by Urban Density (Q2/16)
  • Frequency of Use of Devices by Participation in an Employer-Sponsored Wellness Program (Q2/16)
  • Frequency of Use of Devices by Gym Membership Status (Q2/16)
  • Frequency of Use of a Digital Pedometer/Fitness Tracker by Length of Time Owning the Device (Q2/16)
  • Frequency of Use of a Smart Watch by Length of Time Owning the Device (Q2/16)
  • Reasons for No Longer Using Specified Devices (Q2/16)

Fitness App Adoption and Usage:

  • Fitness Activities on Websites/Apps During the Last 12 Months (Q2/16)
  • Use of Health Services by Fitness App Usage (Q2/16)
  • Frequency of Participation in Health Activities on a Website/App (Q2/16)
  • Number of Fitness Apps Used (Q2/16)
  • Daily Use of Fitness Devices and Apps (Q2/16)
  • Daily Use of Fitness Devices and Apps by Income (Q2/16)
  • Daily Use of Fitness Devices and Apps by Education (Q2/16)

Fitness App Drilldown:

  • Use of Fitness Apps (Q2/16)
  • Use of Specified Fitness Apps Among Those Using Two or More Fitness Apps (Q2/16)
  • Number of Apps Used by App Brand (Q2/16)
  • Use of Specified Fitness App Among Daily Users (Q2/16)
  • Frequency of Tracking Fitness Progress Against Goals by App Brand (Q2/16)
  • Frequency of Logging Food Intake and Calorie Counts by App Brand (Q2/16)
  • Frequency of Receiving Advice From Fitness Coach by App Brand (Q2/16)
  • Use of Fitness Activity Features (Q2/16)
  • Fitness Activity Features Used by Top 4 App Brands (Q2/16)
  • Fitness Activity Features Used by Top 4 App Brands, continued (Q2/16)
  • Sports Activities Performed While Wearing Device (Q2/16)
  • Sports Activities Performed by Top Four App Brands (Q2/16)
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