Connected Wearables
Published By : Parks Associates Published Date : 2015-12-31 Category : Technology Media & Telecommunications Sub Category : Mobile Health No. of Pages : 59

This 360 View Update examines the current adoption, purchase intentions, and current and future use cases for connected wearables, including wearable cameras/camcorders and smart watches.

This study is available in a presentation format with 59 slides.

About the Research

Previous Research

  • Connected CE: Trends & Innovation (Q3/15)
  • The Market for 4K TVs (Q3/15)
  • Streaming Media Devices (Q2/15)
  • 360 View: CE Adoption and Trends (Q2/15)
  • Smart Watch and Beyond: New Mobile Experiences (Q2/15)
  • Smart Watch: Extending the Mobile Experience (Q2/15)

Key Findings

Industry Insight

Recommendations

Smart Watches

  • Smart Watch Ownership (2014 - 2015)
  • Smart Watches Purchased in the Last 12 Months (2014 - 2015)
  • % of Devices Acquired as a Gift in 2014 (Q1/15)
  • Smart Watch: Average Price Paid (2013 - 2014)
  • Price Paid for Smart Watches (Q3/15)
  • Smart Watch Purchase Intentions (2014 - 2015)
  • Brand of Smart Watch Purchased (Q3/15)
  • Smart Watch: Top Five Brands Purchased in Year (2013 - 2015)

Wireless Headphones and Earbuds

  • Adoption of Wireless Headphones and Earbuds (2015)
  • % Using Wireless Headphones or Earbuds with Other Devices (Q3/15)
  • % Using Wireless Headphones or Earbuds with Common Devices by Age (Q3/15)
  • Wireless Headphones and Earbuds Activities (Q3/15)
  • Smartphone and Tablet Ownership (2009 - 2015)
  • Headphones and Earbuds Purchased in the Last 12 Months (2014 - 2015)
  • Purchase Intentions for Headphones and Earbuds (2014 - 2015)
  • Brand of Wireless Headphones Purchased (Q3/15)
  • Brand of Wireless Earbuds Purchased (Q3/15)
  • Price Paid for Wireless Headphones (Q3/15)
  • Price Paid for Wireless Earbuds (Q3/15)
  • Consideration of Multiple Models or Brands When Purchasing Wireless Headphones or Earbuds (Q3/15)
  • Reason for Considering Only One Model or Brand When Purchasing Wireless Headphones or Earbuds (Q3/15)
  • Reason for Purchasing Specific Model or Brand of Wireless Headphones or Earbuds (Q3/15)

Wearable Cameras and Camcorders:

  • Wearable Camera/Camcorder Ownership (Q3/15)
  • Wearable Cameras/Camcorders Purchased in the Last 12 Months (Q3/15)
  • Wearable Camera/Camcorder Purchase Intentions (Q3/15)
  • Activities Recorded Using Wearable Cameras/Camcorders (Q3/15)
  • Brand of Wearable Cameras/Camcorders Purchased (Q3/15)
  • Consideration of Multiple Models or Brands When Purchasing Wearable Cameras/Camcorders (Q3/15)
  • Price Paid for Wearable Cameras/Camcorders (Q3/15)

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