Disruption in Video Sourcing and Production
Published By : Parks Associates Published Date : 2016-09-30 Category : Technology Media & Telecommunications Sub Category : Contents No. of Pages :

Internet video has shaped the way content creators produce and deliver video to their audiences, from affordable equipment to innovation in storytelling techniques. While YouTube videos have yet to overtake traditional television and movies, the millions of views that popular Internet video stars garner have led to a convergence of traditional media and Internet video.

This report explores

  • key factors leading to audience growth in Internet video,
  • identifies areas of convergence between Internet video and traditional media, and
  • assesses the future of video consumption in a digital future.

1.0 Report Summary

  • 1.1 Purpose of Report
  • 1.2 Scope of Report
  • 1.3 Research Approach/Sources

2.0 User-generated Online Video

  • 2.1 Current Usage
  • 2.2 Disruptive Factors Influencing User-generated Online Video
  • 2.3 Crossover Opportunities
  • 2.4 Implications

3.0 Live Streaming Apps

  • 3.1 Current Live Streaming Usage
  • 3.2 Disruptive Factors Influencing Live Streaming
  • 3.3 Crossover Opportunities
  • 3.4 Implications

4.0 Social Video Platforms

  • 4.1 Current Social Video Platforms and Usage
  • 4.2 Disruptive Factors Influencing Social Video
  • 4.3 Crossover Opportunities
  • 4.4 Implications

5.0 Forecast - User-generated Online Video

  • 5.1 Forecast Methodology
  • 5.2 Forecast

6.0 Recommendations

  • 6.1 Studios and Producers
  • 6.2 Video Service Operators
  • 6.3 Advertisers
  • 6.4 Social Media Platforms

7.0 Appendix

  • 7.1 Glossary
  • 7.2 Index

Figures

  • Use of User-generated Online Video by Age
  • Weekly Use of User-generated Online Video on Specified Devices
  • Weekly Use of User-generated Online Video on Specified Devices
  • Weekly Use of User-generated Online Video on Specified Devices by Age
  • Likelihood of Engaging in Business Activities
  • Likelihood of Engaging in Business Activities by Age
  • Educational YouTube Channels
  • Use of Live Streaming Apps for Specified Functions over the Last 30 Days
  • Smartphone Penetration - U.S.
  • Smartphone Penetration - Europe
  • Comparison of Live Streaming Apps
  • Comparison of Social Video Apps
  • User-generated Online Video Viewers Forecast Methodology
  • Forecast: User-generated Online Video Viewers

 

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