Entertainment Habits on Connected CE Devices
Published By : Parks Associates Published Date : 2015-09-30 Category : Technology Media & Telecommunications Sub Category : Mobile Subscribers No. of Pages : 50

Entertainment Habits on Connected CE Devices analyzes trends in content consumption, with particular emphasis on TV-connectable home entertainment devices. With a variety of devices like streaming media players, smart TVs, and game consoles, different brands of products often have different programming architectures, leading to a fragmented audience that content providers are struggling to capture.

The study breaks out consumption habits by device category, device brand, and type of content.

The study also identifies in-home entertainment device adoption by cord-cutter status and explores cord-cutter status as it relates to over-the-top video service adoption and preferred consumption platforms. 

This Report is available as in a presentation format with 50 slides.

About the Research

Previous Research

  • 360 View: Digital Media & Connected Consumers (Q3/15)
  • The Cost of Piracy (Q2/15)
  • Webisodes and Multichannel Networks: Future Content Opportunities (Q2/15)
  • Consumer Segmentation: Sources and Spending (Q1/15)
  • Consumer Segmentation: OTT Video Buyers (Q4/14)
  • Converging Clouds: The Next Step for the Personal Cloud (Q4/14)

Key Findings

Industry Insight

Recommendations

Adoption Trends on Connected CE Devices:

  • % of U.S. BB HHs with Internet-connected In-Home Entertainment Devices (2009 - 2015)
  • % of U.S. BB HHs Connecting In-Home Entertainment Devices to Internet (2012 - 2015)
  • Most-Commonly Used Connected In-Home Entertainment Platform (2014 - 2015)
  • Most-Commonly Used Connected In-Home Entertainment Devices to Access Online Video Content
  • Most-Commonly Used Streaming Media Devices (2014 - 2015)

Usage Patterns by Device:

Brand of Smart TV Owned (Q1/15)

  • Digital Media Activities by Most Used In-Home Connected Entertainment Device (Q1/15)
  • Digital Media Activities by Most Used Connected In-Home Entertainment Device (Q1/15)

Services by Platform:

  • OTT Adoption by Most Used Connected Streaming & Gaming Device (Q2/15)
  • Online Video Authentication (2013-2015)
  • Online Video Authentication by Pay-TV Provider (Q2/15)
  • Pay-TV Subscription by Most Used Connected In-Home Entertainment Device (Q2/15)
  • Pay-TV Adoption by Most Used Connected Streaming Media & Gaming Device (Q2/15)
  • % Using Transactional Services by Most Used Connected In-Home Entertainment Device (Q2/15)
  • % Using Transactional Services by Most Used Connected Streaming Media & Gaming Device (Q2/15)

Device Ownership by Cord Cutters:

  • Overall Adoption of Connected In-Home Entertainment Devices by Cord Cutting Status (Q2/15)
  • % of Cord Cutters/Non-Cord Cutters Owning Specified Internet-Connectable Devices (Q2/15)
  • Most Used Connected In-Home Entertainment Device Adoption by Cord Cutting Status (Q2/15)
  • Demographic Comparison of Cord Cutters by CE Device Ownership (Q2/15)
  • OTT Service Use by Cord Cutters with Connected In-Home Entertainment Device (Q2/15)
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