IP video tech foundational purchase and upgrade budgets allocated by global operators, broadcasters/programmers (bridging linear and on-demand), OTT services, VOD services, Live-to-VOD integrations, network DVR and the enterprise (on-premises and in the cloud) are expected to surpass $18 billion in 2015.

On the sell-in side, the IP video tech industry is populated with mature technologies, modules, content management services and workflow platforms that continually evolve through organic R & D, acquisition and 3rd party integrations, and positioned to capture a share of this expanding market.

IP video technology services, workflow, modules, integration consulting, systems integration, adtech solutions (desktop, mobile and cross-channel) along with CDN providers grew their businesses by 33.5% in 2014 and generated $13.1 billion (excluding Google’s DoubleClick cross-channel operations, Facebook, Twitter, Amazon Web Services/AWS and Conversant).

Including AWS, audience platforms Facebook and Twitter, DoubleClick, iAd, Conversant et. al., market value is forecast at $36 billion in global 2015 receipts, according to a multi-disciplinary tech product, platform services and business operations directory produced.

This 800+ page investment and work requirements resource, IP Video Tech 360: The Value Chain 2015 – 2017, Module to Workflow Integration, examines sell-in approaches, pricing, business/billing, market verticals, what buyers are demanding, who is buying, what is being purchased and total outlays.

The IP video tech space is a complex environment of media formats and players, bandwidth provisioning, video CMS from ingest to monetization, site and server side video ad insertion, and prior generations of technology in various stages of upgrading.

Value chain principals include Akamai, Limelight Networks, Level 3, Highwinds, ChinaCache, Brightcove, Ooyala, thePlatform, Kaltura, Tivo/DigitalSmiths, Piksel, Adobe Primetime, BlackArrow, Canoe, Tremor Video, FreeWheel, Visible World, Vindico, Rocket Fuel, Sizmek, YuMe, Buzz City, Amobee, Madhouse, Opera MediaWorks, RhythmOne, Smaato and many more.

Business analyses includes M & A activity (deal prices, revenue multiples). Operational information furnishes number of accounts, MRR, fill rates, billings and billing models, impressions delivered or cleared, business model constructs, publisher payout percentages, core competencies, revenues (2006 - 2017), global reach, market share, revenue trajectories, R & D initiatives, competitive assessments and strategic partnering initiatives.

This report’s wide-ranging Q & A sections are conducted with senior executives, technology and sales professionals to explain markets, growth triggers, networks, systems integration, solutions innovation, software, sales and account acquisition strategies.

1. Ip Video Tech 360 Value Chain 2015 – 2017: Cdn, Software, Cross-Channel Adtech, Transcoding And Processing: Modules To Workflow Revenue Analysis

  • - Ip Video Tech Ecosystem-Wide Double-Digit Growth Projected Through 2017
  • - Ip Video Tech 360 Value Chain 2006 - 2014: Cdns, Desktop/Mobile Adtech And Programmatic Systems Revenue
  • - 2014 Ip Video Tech Revenue Share Breakout: Cdns Owned A 35.5% Stake In The Business
  • - Ip Video Tech Value Chain Revenue Share 2006 - 2014: Cdn, Ad Tech Systems And Video Platforms
  • - U.S./North American Virtual Video Value Chain: 2006 - 2017
  • - The Global Ip Video Tech Ecosystem Grew By 44.1% In 2014, Including Operations From Aws, Iad, Facebook, Twitter, Conversant And Google
    - The Global Ip Video Tech 360 Ecosystem Grew By 42.5% In 2014; 33% Forecast For 2015
  • - Global Ip Video Tech Video Value Chain: 2006 - 2017
  • - The U.S. Market Was Worth 54% Of The Global Ip Video Tech Market In 2014, Forecast To Ease Slightly To 52% By 2017

2. Cdn Operations, Provisioning Roadmap And Sell-In Analytics

  • - Cdn Terminology / Definitions:
  • - Cdns 2015 – 2017: Ip Video 360: Audience Migration Tests Network Availability, Security, Quality And Scale
  • - Akamai Gross Margin Analysis: Cogs 2007 - 2014
  • - Akamai Cogs Analysis: 2007 - 2014
  • - Limelight Networks: Cogs Trend 2006 - 2014
  • - Limelight Networks: Cogs Analysis 2008 - 2014
  • - Akamai Continues To Lead The Market In Revenue Share
  • - Cdn Revenue And Market Share: 2010 – 2014
  • - Cdn Share Of Market: 2010 - 2014
  • - Cap Ex Investment Rose By 19.6% In 2014: Compute Platforms Continue To Add Heft
  • - Cdn Capex Investment: 2007 - 2014
  • - Cdns Capex Investment Balanced Against Account Additions 2006 - 2017
  • - Cap Ex Analysis: Server Deployments And Account Growth: 2006 – 2014
  • - The Cdn Sector Grew By 36.9% In 2014, Including Aws And International Vendors With A U.S. Presence
  • - Cdn Market Revenue Analysis: 2003 - 2017
  • - Media And Entertainment (Audio/Video—Excluding Games) Contract Value Delivers 36.6% Revenue Share In 2014
  • - Media And Entertainment Percent Cdn Revenue: 2006 - 2014
  • - Commercial Market Value In Media And Entertainment (Ip Video And Audio) Estimated At $3.9 Billion In 2014
  • - Cdn Bandwidth Services Category Share: 2014
  • - Cdn Bandwidth Services Category Share: 2014
  • - Commercial Bandwidth Market Value: Media And Entertainment 2006 - 2014
  • - Domestic And International Cdns With U.S. Operations Are Forecast To Reach $5.7 Billion In 2015 Revenue
  • - Global Cdn Market Value (Delivered By Domestic Vs. International Cdns)
  • - Global Cdn Market Value (Delivered By Domestic And International Cdns) 2006 - 2017
  • - Cdn Market Expansion 2015 - 2017: The Strongest Account Growth Is Taking Place At Lower Mrr Bands Of The Market
  • - Cdn Revenue And Account Growth Rates: 2006 - 2014
  • - Retail Bandwidth Pricing Has Stabilized In The Period 2013 - 2015
  • - Gigabytes Transferred And Mbps Retail Contract Pricing: 2006 - 2015
  • - Mbps (Rate/95/5) Retail Contract Pricing: 2006 - 2015
  • - Retail And Transit Pricing Declines Do Not Necessarily Move In Tandem
  • - Annual Pricing Comparison: Retail Versus Transit 2006 - 2015
  • - Annual Pricing Percent Change Comparison Retail Vs. Transit 2006 - 2013/2014
  • - Cdn Provisioning: Revenue, Account Performance Metrics, Infrastructure Analysis 2003 - 2017 (Part 1)

- Executive Forum: Q & A Briefings With Industry Leaders

- Alcatel-Lucent

- Akamai

- Chinacache

- Cloudflare

- Kwicr

- Level 3

- Limelight Networks

- Maxcdn

- Mirror Image

3. Ip Video Tech 360 Software Platforms, Modules, Transcoding, Players And Workflow Integration 2015 - 2017

  • - Terms And Definitions
  • - Ip Video Tech 360 Software Sector Overview: Platforms, Modules And Workflow: The Market Demands Customized Solutions At Commercialized Prices
  • - The Big Picture: Selling Ip Video Tech 360 Solutions Across Account Verticals, Transforming The Video Business Across All Channels And Platforms
  • - Ip Video Tech 360: The Viewing Experience And Status Of Video Formats And Media Players
  • - Must Have Ip Video Tech: Transcoding And Media Processing Demand Seen Across All Content/Publishing/Distribution Verticals
  • - Ip Video Tech 360: Legacy Business Models Ported To All Devices, At All Times
  • - Ip Video Tech Recommendation Engines: Measuring Roi
  • - Financial Fundamentals: Products, Services And Solution Suite Expansion And Sell-In Strategy Evolution Provide The Foundation For Double-Digit Growth
  • - Ip Video 360 Tech Platforms, Modules, Workflow, Processing: Topline Revenue 2007 - 2017
  • - Workflow Vendors Capture The Majority Of Ip Video Tech Spend 2007 – 2017
  • - Ip Video 360 Tech Platforms, Transcoding, Discovery, Players And Services: Multi-Sector Revenue History And Projections: 2007 - 2017
  • - Ip Video 360 Tech Platforms, Transcoding, Discovery, Players And Services: Market Share 2007 - 2017
  • - Ip Video Tech Markets Continue To Consolidate, Reorganize, Expand Geographically, Ramp Up R & D, Hire Additional Staff, Plus Attract Venture Capital And Generate M & A
  • - Ip Video 360 Platforms, Tech Services, Processing, Player And Integrated Workflow Systems: M & A Exit Valuations 2006 - 2015
  • - Cagr By Ip Video Tech Vendor Vertical Through 2017
  • - Cagr Analysis By Segment: 2007 - 2017
  • - Ip Video Tech 360 Vendor Alignment, Core Competencies, Product Differentiation, Pricing And Business Models 2015 - 2017
  • - Ip Video 360 Tech Platform, Processing, Transcoding, Workflow: Services, Core Technologies And Business Models 2015 - 2017
  • - Ip Video Tech 360: Mapping Ecosystem Revenue 2007 - 2017
  • - Ip Video Tech Vendor Segment Solutions Alignment And Revenue Analysis 2007 – 2017
  • - Ip Video Tech 360 Platform, Service And Workflow Vendors: Price, Positioning, Product And Promotion 2015 - 2017
  • - Ip Video Tech Platforms, Modules And Integrated Workflow Solutions: Segment Revenue Analysis 2007 - 2017
  • - Ip Video 360 Tech Platforms (Ott/Iptv/Vod): Integrated Workflow Revenue Trajectory 2007 - 2017
  • - Enterprise-Facing Ip Video Tech Solutions Are Steady Performers: Product, Price, Position And Promotion 2015 – 2017
  • - Enterprise/B-To-B Ip Video Tech Platform/Workflow Services Specialists: Segment Revenue 2007 - 2017
  • - Encoding/Transcoding/Processing And Crm: Products, Price, Positioning And Promotion 2015 – 2017
  • - Ip Video 360 Encoding, Transcoding, Processing And Media Optimization: Segment Revenue Performance 2007 - 2017
  • - Ip Video Tech 360: Encoding, Transcoding, Processing And Media Optimization Revenue 2007 - 2017
  • - Ip Video Tech: Discovery, Social Engagement, Search, Navigation, Recommendation Tools And Technology
  • - Ip Video Tech 360: Discovery, Engagement, Recommendation Services Revenue 2007 - 2017
  • - Ip Video Tech 360 Discovery, Recommendation Tools And Services: 2007 - 2017
  • - Ip Video Tech 360: Media Players And Solutions
  • - Ip Video Tech 360 Media Players And Services: 2007 - 2017
  • - Ip Video Tech 360 Media Players, Software Solutions And Services: 2007 - 2017

- Executive Forum: Sector Q & A’S

- Alldigital Brevity

- Anvato

- Beamr

- Bitmovin

- Brightcove

- Conviva

- Dacast

- Digitalsmiths

- Haivision

- Invodo

- Mode Media

- Ooyala

- Piksel

- Telestream

- Theplatform

- Vantrix

4. Introduction To The Ip Video Adtech Ecosystem 2015 - 2017

- Ip Video Adtech/Advertising Terminology And Definitions

- Vendors Are Optimizing Against Audiences, Screen, Device: Impression Transparency And Monetizing Beyond The Linear Clock

- Inventory Management, Trafficking And Media Clearing Ecosystem Fundamentals: The Business Of Ip Video

- Ip Video Adtech: A Highly Integrated Ecosystem

- The Ip Video Adtech Marketplace Supports A Wide Array Of Impression Formats And Platform Solutions

- The Ip Adtech Sector Has Experienced A Significant Amount Of M & A Activity And Market Consolidation; A Trend Expected To Continue

- Desktop/Mobile Video Adtech Platform M & A: Public And Private Trading/Take-Out Multiples 2005 – 2015

- Ip Video Adtech Marketplaces And Platforms Manage $11.85 Billion In Global Spend In 2014

- Global Ip Video Adtech Ecosystem Media Spend Totals By Vendor Category: Unduplicated Spend Analysis 2008 - 2014

- Domestic Ip Video Adtech Ecosystem Media Spend Totals By Vendor Category: Unduplicated Spend Analysis 2008 - 2014

- The Fluid State Of Video Ad Technology Adoption: Make, Buy, License Or Outsource

- Ip Video Adtech Allocation Of Economic Rents: Market Position And Revenue Capture Flow Chart

- Video Spend Economics And Grp Economies: Screen Depth Creates More Views, Greater Reach And In-Stream Inventory

- Predictive Analytics, Combined With Data-Enhanced Audience/Impression Analytics Provide Brand Advertisers Greater Confidence, But The User Experience Remains Uneven

- Ip Video Ad Trafficking Platforms Engaged, And Continue To Engage With The Highest Level Of Spend Over A 7-Year Period (2008 – 2014)

- Domestic Ip Video Adtech Cagr: 2008 - 2014

- Video Adtech Vendor Category And Spend Share: 2008 - 2014

- Automated Trading: The State Of Programmatic Ip Video Ad Clearing 2015

- Site Serving Is A Large Part Of The Ip Video Monetization Marketplace, Though 3Rd Party Trafficking Is Increasing

- Ip-Based Authenticated Sign-In Is Here, Though Currently A Makeshift Reality

- Ip Video Cpms: Pricing Consistency Prevails On A Per Unit Basis, Though Campaign Variability Exists As The Demand Side Angles For Lower Blended Cpms

- Business Operations And Topline Revenue Recognition; Calculation Of Unduplicated Ip Video Ad Spend And Post Publisher Payout “Net” Revenue

- Ip Video Adtech Systems Enable $11.8 Billion In Global Spend

- Global Video Adtech Media Spend 2008 – 2017

- Global Ip Video Adtech Ecosystem Media Spend Totals By Sector: Unduplicated Spend Analysis 2008 - 2017

- Domestic/U.S. Ip Video Adtech Ecosystem Media Spend Totals By Vendor Category: Unduplicated Spend Analysis 2008 - 2014

- Video Inventory/Spend By Adtech Vendor Category Inventory And Spend Growth Differential Analysis

- Ssps:

- Global Video Ssps 2008 - 2014: Inventory And Media Spend Growth

- Domestic Video Ssps 2008 - 2014: Inventory And Media Spend Growth

- Dsps:

- Global Video Dsps 2008 - 2014: Inventory And Media Spend Growth

- Domestic Video Dsps 2008 - 2014: Inventory And Media Spend Growth

- Ip Video Ad Trafficking:

- Global Video Adtech Ad Trafficking 2008 - 2014: Inventory And Media Spend Growth

- Domestic Video Adtech Ad Trafficking 2008 - 2014: Inventory And Media Spend Growth

- Ad Networks, Audience, Management, Marketplace And Marketing Platforms

- Global Video Cross Device Ad Networks And Management Platforms 2008 - 2014: Inventory And Media Spend Growth

- Domestic Video Cross Device Ad Networks And Management Platforms 2008 - 2014: Inventory And Media Spend Growth

- Ip Video Adtech Marketplace Alignment: Elaborate Layers Of Integrated And One-Stop Solutions

- The Ip Video Adtech Ecosystem Alignment: Market Positions And Inventory Management Specialization 2015 - 2017

- Legend/Notes: Video Adtech Vendor Positioning And Business Evolution 2007 - 2015

- Ip Video Ad Serving, Dynamic Ad Insertion/Non-Linear/Linear: Business Models 2015

- Ip Video Audience Networks, Marketing Platforms, Campaign Management Technologies, Analytics And Programmatic Systems: Business Models 2015

- Dsps And Programmatic Systems: Business Models 2015

- Ssps And Programmatic Systems: Business Models 2015

- Ip Video Adtech: Device Inventory Share, Global Reach, Domestic And International Operations By Solution/Vendor-2015

- Ip Video Adtech Ecosystem: Global Audience And Device Reach 2015

- Ip Video Adtech Net Revenue By Vendor Category; Marginal Performance Analysis: 2008 – 2017

- Gross Margin Or Equivalent Billing Against Spend

- Trafficking

- Ip Video Ad Trafficking: Marginal Performance Analysis 2008 - 2017

- Ip Video Ad Serving Non-Linear/Linear: Platform Revenue 2008 - 2017

- Networks And Marketing Platform Marginal Performance

- Cross Device Ip Video Ad Networks And Marketing Platforms: Net Platform Revenue 2008 - 2017

- Cross Device Ip Video Adtech, Audience Networks/Marketing Platforms 2015

- Analysis Includes Doubleclick And Conversant 2007 – 2017

- Cross Device Ip Video Ad Networks And Marketing Platforms: Net Platform Revenue 2007 - 2017

- Cross Device Ip Video Adtech Networks/Marketing Platforms 2007 - 2017

- Dsp Marginal Performance Analyzed Against Associated Media Spend

- Ip Video Dsps And Programmatic Systems Platform Revenue: 2008 - 2017
- Ip Video Dsps And Programmatic Systems Platform Revenue: 2008 - 2017
- Ssp Marginal Performance Analyzed Against Associated Media Spend

- Ip Video Ssps And Programmatic Systems: Platform Revenue 2008 - 2017

- Ip Video Ssps And Programmatic Systems: Platform Revenue 2008 - 2017

- Executive Forum: Q & A Briefings With Industry Leaders

- Adobe Primetime

- Altitude Ip

- Blackarrow

- Blinkx

- Canoe

- Cinema6

- Conversant Media

- Freewheel

- Jun Group

- Rocket Fuel

- Sizmek

- Sundaysky

- Teads

- Tremor Video

- Videology

- Videoplaza

- Vidible.Tv (A Unit Of Aol)

- Visible World

- Yume Inc.

5. The Mobile Media Marketplace Is Global, Personal And Powerful

- Mobile Adtech Operations, Inventory And Media Spend: Terms And Definitions

- Mapping Media Spend Through The Mobile Adtech Ecosystem: How The Industry Allocates Revenues And Payments

- Business Model Viability: Vendor Vertical Alignment, Participation Share, Services Rendered And Getting Paid 2015 - 2017

- Mobile Adtech 101: Getting Paid Means Staying Relevant: The Keys To Creating A Sustainable Market Position 2015 - 2017

- Profiting From Volatility: The Marketplace Is Forecast To Pay $14 Billion In 2015 Topline

- Mobile Adtech Ecosystem Revenue Allocation By Vendor/Solution Type: 2009 - 2017

- How The Mobile Adtech Ecosystem Currently Allocates Revenue By Vendor Category Through 2017

- Mobile Adtech Revenue (Net) By Ecosystem Vendor Alignment: 2009 - 2017

- Facebook And Twitter Owned 61% Of Total Platform Revenue In 2014; Increasing Share In 2015

- Mobile Adtech Ecosystem Revenue Allocation By Vendor/Solution Type: 2009 - 2017

- Excluding Facebook And Twitter, Dsps Are Forecast To Earn 15.5% Of Ecosystem Revenue By 2017

- Mobile Adtech Ecosystem Revenue Allocation By Vendor/Solution Type: 2009 - 2017

- The Business Models: Participation Percentages For Mobile Adtech Solutions Include Ad Trafficking, Impression Clearing, Analytics, Data, Media Representation Revenue Share

- Mobile Adtech Business Models Can Be Structured In Multiple Modes Utilizing Well-Established Billing Norms

- Mobile Adtech Ecosystem Getting Paid: Billing Models And Marginal Share: 2014/2015

- Audience Segmentation, Profiling, And Demographic Targeting Is A Function Of Reach

- Mobile Adtech Ecosystem Entrants And Reach 2009 - 2014/2015

- Duplicated And Non-Duplicated Inventory Analysis 2009 – 2014: Cutting Through The Impression Clutter

- Business Model Viability: Vendor Vertical Alignment, Participation Share, Services Rendered And Getting Paid 2015 - 2017

- Mobile Adtech 101: Getting Paid Means Staying Relevant: The Keys To Creating A Sustainable Market Position 2015 - 2017

- Profiting From Volatility: The Marketplace Is Forecast To Pay $14 Billion In 2015 Topline

- Mobile Adtech Ecosystem Revenue Allocation By Vendor/Solution Type: 2009 - 2017

- How The Mobile Adtech Ecosystem Currently Allocates Revenue By Vendor Category Through 2017

- Mobile Adtech Revenue (Net) By Ecosystem Vendor Alignment: 2009 - 2017

- Facebook And Twitter Owned 61% Of Total Platform Revenue In 2014; Increasing Share In 2015

- Mobile Adtech Ecosystem Revenue Allocation By Vendor/Solution Type: 2009 - 2017

- Excluding Facebook And Twitter, Dsps Are Forecast To Earn 15.5% Of Ecosystem Revenue By 2017

- Mobile Adtech Ecosystem Revenue Allocation By Vendor/Solution Type: 2009 - 2017

- The Business Models: Participation Percentages For Mobile Adtech Solutions Include Ad Trafficking, Impression Clearing, Analytics, Data, Media Representation Revenue Share

- Mobile Adtech Business Models Can Be Structured In Multiple Modes Utilizing Well-Established Billing Norms

- Mobile Adtech Ecosystem Getting Paid: Billing Models And Marginal Share: 2014/2015

- Audience Segmentation, Profiling, And Demographic Targeting Is A Function Of Reach

- Mobile Adtech Ecosystem Entrants And Reach 2009 - 2014/2015

- Duplicated And Non-Duplicated Inventory Analysis 2009 – 2014: Cutting Through The Impression Clutter

- Mobile Adtech Ecosystem: Impression Formats And Requests/Inventory 2009 - 2014/2015

- Mobile Adtech: Beyond Talking Points And Echo Chamber Chatter, Here’S How The Business Really Works

- Cagr Analysis By Vendor Vertical: 2009 - 2014

- Mobile Adtech Systems And Solution Segments: Engagement With Media Spend 2009 - 2014

- Executive Forum: Sector Q & A’S

- Amobee

- Blinkx

- Buzzcity

- Conversant Media

- Engageclick

- Lotame

- Madhouse

- Nexage

- Opera Mediaworks (A Fully-Owned Subsidiary Of Opera Software)

- Qualia Media

- Rhythmone

- Smaato

- Tapjoy

- Thinknear (A Unit Of Telenav)

- Tremor Video

- Verve Mobile

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