Leading Smart Watch Apps: Insights into Wearable Use Cases
Published By : Parks Associates Published Date : 2016-10-31 Category : Technology Media & Telecommunications Sub Category : Mobile Device No. of Pages : 116

This report analyzes trends in the development of tethered and native apps for smart watches as the smart watch industry ramps up production and faces fiercer competition since Apple joined the race in 2015.

It highlights perspectives from watch brands, app developers, and consumers about the most significant smart watch use cases and business strategies to increase usage and boost brand loyalty.

The report also updates Parks Associates' five-year global smart watch sales forecasts.


1.0 Report Summary

  • 1.1 Purpose of Report
  • 1.2 Scope of Report
  • 1.3 Research Approach/Sources

2.0 State of the Smart Watch Industry

3.0 Consumer Perspectives

4.0 App Developer Perspectives

  • 4.1 App Developer Smart Watch Strategies
  • 4.2 Core Smart Watch Use Cases
  • 4.2.1 Health Tracking
  • 4.2.2 Notifications
  • 4.2.3 Innovative Smart Watch App Use Cases
  • Internet of Things
  • Smart Home Security and Control
  • Vehicle Access
  • Insurance
  • Mobile Wallets and Mobile Payments

5.0 Smart Watch Brand Perspectives

  • 5.1 Fitness Watch Brands
  • 5.2 Consumer Tech OEMs
  • 5.2.1 Apple
  • 5.2.2 Android Wear Consumer Electronics OEMs
  • 5.2.3 Samsung
  • 5.3 Traditional Watch Brands
  • 5.3.1 Luxury Brands
  • 5.3.2 Non-Luxury Brands
  • 5.4 Startup Watch Brands

6.0 Market Forecasts

  • 6.1 Forecast Methodology
  • 6.2 Smart Watch Global Unit Sales (2016-2021)
  • 6.3 Smart Watch Global Annual Revenues (2016-2021)

7.0 Implications and Recommendations

8.0 Appendix

  • 8.1 Index of Companies
  • 8.2 Image Sources


  • Smart Watch Ownership in the U.S. from 2014 to 2016
  • Smart Watch Brand Owned
  • Average Price Paid for a Smart Watch in the U.S.
  • Fitness Tracker Adoption in the U.S.
  • Most Common Smart Watch Activities
  • Preferred Smart Watch Features
  • Smart Watch Top Purchase Considerations
  • Smart Watch OSs for Native Apps: Features and Interest
  • U.S. Mobile Ad Spend vs. Smartphone Adoption
  • Pairing Combinations for Actionable Notifications
  • Smart Watch Mobile Payments vs. Loyalty Redemption
  • Smart Watch OS Strategies
  • Tizen vs. Android Wear for Smart Watch Brands
  • Examples of Fitness Watch UIs
  • Weekly Smart Watch Activities: Apple Watch Users vs. Other Watch Users
  • Examples of Android Wear Watch Customization
  • Most Important Smart Watch Features to High Income Consumers
  • Startup Brand Watch OS Features
  • Parks Associates Smart Watch Forecast Model
  • Global Smart Watch Unit Sales Forecast
  • Smart Watch Unit Sales Forecast by Region (2016-2021)
  • Smart Watch Global Annual Revenue Forecast (2016-2021)
  • Smart Watch Annual Revenues Forecast by Region (2016-2021)
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