Personalization in Entertainment Services
Published By : Parks Associates Published Date : 2016-10-19 Category : Technology Media & Telecommunications Sub Category : Contents No. of Pages : 61

Personalization is becoming an increasingly important element in the entertainment world.

Competitors are using personalization features and technologies

  • to define services,
  • derive new revenues, and
  • build a loyal base of customers.

This report looks into trends in personalization of content services, technologies related to personalization, and the impact of personalization on monetization.

The report also examines consumer use of personalization and its impact on use and perception of entertainment services.

1.0 Report Summary

  • 1.1 Report Purpose and Scope
  • 1.2 Research Approach/Sources

2.0 Executive Summary

3.0 The Need for Personalization

4.0 The Hierarchy of Personalization

5.0 The Impact of Personalization

6.0 The Elements of Personalization

  • 6.1 Identification-Who is the User
  • 6.1.1 Manual Authentication
  • 6.1.2 Automatic Identification
  • 6.1.3 Security Token Authentication
  • 6.1.4 Biometric / Voice-based Authentication
  • 6.1.5 Federated Authentication / Single Sign-On
  • 6.1.6 Identity / Authentication Technology Vendors
  • 6.2 Profiling-Understanding the User
  • 6.2.1 Collecting Personal Data
  • 6.2.2 Privacy, Security, and Personalization
  • 6.2.3 Profiling / Data Security Technology Vendors
  • 6.3 Application-Serving the User
  • 6.3.1 The Increasing Use of Artificial Intelligence (AI)
  • 6.3.2 The Continued Evolution of Metadata
  • 6.3.3 Personalization Spotlight: Netflix
  • 6.3.4 Personalized Application Technology Vendors

7.0 Forecast

  • 7.1 Forecast Methodology
  • 7.2 Forecast

8.0 Implications and Recommendations

9.0 Appendix

  • 9.1 Glossary
  • 9.2 Index
  • 9.3 Image Sources

Figures

  • Contributing Companies
  • The Hierarchy of Entertainment Personalization
  • Elements of Entertainment Personalization
  • Identity/Authentication Technology Vendors
  • Consumer Concerns about Data Privacy
  • Interest in Privacy-related Services
  • Profile / Data Security Technology Vendors
  • Awareness of Pay-TV Discovery Features
  • Personalized Application Technology Vendors
  • Global Forecast Methodology for Personalized Content Discovery in Pay TV
  • Global Forecast - Subscribers Receiving Personalized Discovery via Pay-TV Service
  • Global Forecast - Penetration of Personalized Discovery among Pay-TV Subscribers
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