The Demand for Device and Network Security
Published By : Parks Associates Published Date : 2015-10-20 Category : Technology Media & Telecommunications Sub Category : IT Security No. of Pages : 59

The Demand for Device & Network Security examines consumer experiences and concerns with device and network security.

It also looks at the demand for security services including malware protection, data protection, identity theft protection, remote lock or erase, anonymity, and other privacy services.

This research is available in a presentation format with 59 slides.

About the Research

Previous Research

  • IT and Support Services for Small Businesses (Q2/15)
  • Supporting the Smart Home (Q2/15)
  • 360 View: Supporting the Connected Consumer (Q1/15)
  • Tech Support: Meeting IoT Demands (Q1/15)
  • Consumer Segmentation: Who is Buying Support Subscriptions? (Q4/14)
  • Tech Support: International Market Opportunities (Q3/14)

Key Findings

Industry Insight

Recommendations

Overview of Device Adoption:

  • Average Number of Connected CE Devices Owned Per BB HH (2010 - 2015)
  • Consumer Electronics Device Ownership (2009 - 2015)
  • Home Entertainment Device Ownership (2009 - 2015)
  • Smart Home Device Adoption Rate (2014 - 2015)
  • Smart Home Device Adoption Rate (Q2/15)
  • Average # of Consumer Electronics Devices Owned Per BB HH (Q1/15)

Device and Network Security Problems Experienced:

  • Security/Privacy-Related Problems Experienced in Past 12 Months (Q3/15)
  • Experiencing Device Theft/Device Loss in Previous 12 Months, by Age (Q3/15)
  • Consumer Concerns when Using Connected Devices (Q3/15)
  • Security/Privacy Concerns by Experiencing any Privacy or Technical Problem (Q3/15)
  • Concerns about Security and Privacy by Number of Security/Privacy-Related Problems Experienced (Q3/15)
  • Recent Virus/Spyware Infection as a Contributing Factor to Device Concerns (Q3/15)
  • Security/Privacy-Related Concerns by Age (Q3/15)
  • Security/Privacy-Related Concerns by Gender (Q3/15)
  • Security/Privacy-Related Concerns by Children at Home (Q3/15)

Device and Network Security Services:

  • Adoption of Security/Privacy Support Services (Q3/15)
  • Type of Company Providing Security/Privacy Support Services (Q3/15)
  • Comparison of Those Who Have Adopted Specified Security/Privacy-Related Support Features (Q3/15)

Demand for Device Security Services:

  • Interest in Security/Privacy Support Services (Q3/15)
  • Interest in Security/Privacy Support Services by Gender (Q3/15)
  • Interest in the Three Most In-Demand Security/Privacy Support Services by Age (Q3/15)
  • Interest in Security/Privacy Support Services by Number of Privacy-Related Problems Experienced (Q3/15)
  • Interest in Security/Privacy Support Services by Security/Privacy-Related Problems Experienced (Q3/15)
  • Interest in Security/Privacy Support Services by Total Number of Devices Owned (Q3/15)
  • Interest in Security/Privacy Support Services by Specified Device Ownership (Q3/15)
  • Most Desirable Way to Pay for Technical Support Services (Q3/15)
  • Most Desirable Way to Pay for Services by Interest in Security/Privacy Support Service (Q3/15)
  • Security/Privacy Support Services Included at No Additional Cost with Broadband Service (Q3/15)
  • Security/Privacy Support Services Included at No Additional Cost with Broadband Service by Service Provider (Q3/15)

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