The New Face of Home Security - 2015 Edition
Published By : Parks Associates Published Date : 2015-10-19 Category : Aerospace & Defence Sub Category : Security & Anticrime No. of Pages : 78

This report analyzes the issues, opportunities, and challenges facing the many companies seeking a piece of the U.S. marketplace for security systems and their smart home adjacencies.

It provides a working knowledge of today's U.S. residential security system market, its players, and the consumers who have adopted security.


1.0 Report Summary

1.1 Purpose of Report
1.2 Scope of Report
1.3 Research Approach/Sources
1.4 Key Questions Addressed

2.0 Executive Summary

2.1 Smart Home in the Security Market
2.2 Security Market Drivers and Inhibitors
2.3 Profiling the Security Customer
2.4 Market Outlook & Industry Strategies

3.0 Players in the Residential Security Industry

3.1 Professional Monitoring Providers
3.2 Security Manufacturers

4.0 Residential Security and the U.S. Household

4.1 Security Systems in Owned Homes vs. Rentals and Single-Family Detached Homes vs. Others
4.2 The Importance of Household Income to Security Adoption
4.3 The Presence of Security Systems by Home Size
4.4 Installation Method Used by Broadband Households with Active Security System
4.5 Technology Attitude in U.S. Broadband Households with Security Systems
4.6 The Effect of Geography and Area Type on Security Adoption

5.0 The Dealer Channel for Residential Security

5.1 Security Dealer Revenue
5.2 The Security Dealers' Business Metrics and Views
5.3 Business Challenges
5.4 Security Dealers' View on Security System Most Valued Features
5.5 Customers' Most-valued Remote Control and Monitoring Capabilities
5.6 Average Installations per Month (2013-2015 estimate)
5.7 Adoption of Interactive Services
5.8 Most-Used Interactive Service Provider
5.9 Top Factors for Security Dealers Selecting an Interactive Service Provider
5.10 Preferred Security System Manufacturers

6.0 Forecasts for Residential Security

6.1 Forecast Methodology
6.2 The Overall Residential Security Landscape
6.3 Professionally Monitored U.S. Households - The Numbers
6.4 Smart Home Control with Professionally Monitored Security
6.5 Recurring Monthly Revenue (RMR) for U.S. Security Monitoring by Type
6.6 Professionally Installed versus Self-Installed Security Sales for Professionally Monitored U.S. Households
6.7 Attrition
6.8 Total Systems Sales: All Types of New & Replacements
6.9 Revenues for the Forecast Period

7.0 Appendix

7.1 Glossary
7.2 Index


  • Residential Security in U.S. Broadband Households Q2 2015
  • % of Dealer Installs Including Smart Home Devices (2013 - 2015)
  • Driver & Inhibitors to the Adoption of Monitored Security
  • Composite of the Typical Monitored Security Family
  • A Conceptual View of Professional Monitoring Adoption by U.S. Households
  • Consumer Reported Professional Monitoring Providers for Primary Homes
  • Consumer Satisfaction with Professional Monitoring by Provider
  • Relationship with Provider Prior to Acquiring Bundle
  • Security Dealers' First and Second Most Preferred Security Systems
  • Market Share for 2014 U.S. Residential Security System Sales
  • Profiles of Select Security Providers
  • Key Characteristics of Households with a Security System
  • Security System Households by Own/Rent Home
  • Percentage of All Active Security Systems by Housing Type
  • The Presence of A Security System by Household Income
  • Relative Likelihood of Having a Security System by Household Income
  • The Effect of Size on Security System Adoption
  • Methods of Installation by U.S. Security System Owners
  • Attitudes Towards Technology Among Owners & Non-owners of Security Systems
  • Examples of High Tech Adoption by Security Households
  • Regional Differences in Security System Adoption
  • Percentage of Monitored Security and Non Security System Households by Geography
  • Security Dealers Expected Revenue Change 2013-2014
  • 2015 SDM Top 100 Top 10
  • Security Dealer Self-Reported Revenues 2013 - 2015
  • Security Dealers' Top Three Attributes for Security Panels
  • Top Two Challenges for Security Dealers
  • Most Valued Customer Features of All Types Beyond Intrusion Detection and Alert
  • Dealer Selected Top Three Remote Capabilities Valued by Customers
  • 2015 Average Number of Security Systems Installed Per Month
  • Percentage of Security Dealers Offering Interactive Security Services and Smart Home
  • The Percentage of Security System Sales with Smart Home Equipment
  • Most Used Interactive Service Provider by Security Dealers
  • Security Dealers' Top Two Factors When Selecting an Interactive Security Provider
  • Security Dealers' Preferred Security System
  • First and Second Most Preferred System by Dealer Revenues
  • Flowchart for Security System Forecast
  • Forecast Flow Chart for Security Industry Revenues
  • Presence & Type of Security Systems in U.S. Households
  • All Monitored U.S. Broadband Households
  • Professionally Monitored U.S. Households - The Numbers
  • Total Percentage Adoption and Units of Professionally Monitored Security with Smart Home
  • Recurring Monthly Revenue (RMR) 2014-2019
  • Professionally Installed vs. Self-installed Security Systems 2014 - 2019
  • Attrition 2014-2019
  • Total System Sales 2014- 2019
  • Total Residential Security Revenues for Primary Homes 2014-2019
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