TV Services: The Fight for Premium Revenues
Published By : Parks Associates Published Date : 2015-10-19 Category : Technology Media & Telecommunications Sub Category : Digital Broadcasting No. of Pages : 55


Increasing uptake of high-margin premium video services is a key element for operators to grow revenues and profitability.

From premium channels to transactional on-demand viewing, pay-TV providers use a variety of programs and incentives to encourage consumers to adopt premium services. Yet, new entrants into the entertainment services world now compete for those same revenues.

This report examines trends and competition in premium services, the prevalence of cord-cutting and cord-shaving among consumers, and the strategies and tactics service providers use to attract subscribers to these services.

Penetration of Premium Pay-TV Services
U.S. Pay-TV Broadband Households

“PayTV continues to experience worldwide growth” said Brett Sappington, Director of Research, Parks Associates. “The North American market is experiencing a decline in penetration. Western Europe is experiencing slow growth as a mature market. Developed asian markets have high penetration rates for pay TV and features unavailable in other global regions."

1.0. Report Summary

1.1. Purpose of Report
1.2. Scope of Report
1.3. Research Approach/Sources

2.0. Global Pay TV and Premium Services

2.1. The State of Global Pay TV
2.2. Uptake of Premium Video Services
2.2.1. Pay-per-view (PPV)
2.2.2. Video on-demand (VOD)
2.2.3. High Definition (HD)
2.2.4. DVR / PVR
2.2.5. Premium channels
2.2.6. Language-specific channels / packages
2.2.7. 3D channels
2.2.8. 4K/Ultra HD channels
2.3. Trends Impacting Premium Pay-TV Services
2.3.1. A shift to on-demand consumption
2.3.2. An Increase in OTT video service options
2.3.3. A La Carte and Greater Consumer Choice
2.3.4. Virtualization of Service Features
2.3.5. Experimentation with Business Models

3.0. Upgrades, Downgrades and Cord Shaving

4.0. Forecast

4.1. Global Pay TV Services
4.1.1. Methodology and Assumptions
4.1.2. Pay-TV Subscriber Growth

5.0. Implications and Recommendations

6.0. Appendix

6.1. Glossary
6.2. Index
6.3. Image Sources

List of Figures

  • Worldwide Pay-TV Subscriptions by Region (2012-2015)
  • Worldwide Pay-TV Penetration by Region (2015)
  • Adoption of Premium Subscription Services by Country
  • Adoption of Pay-per-View Services by Operator Type
  • Premium Services Case Study: Mayweather-Pacquiao PPV Event
  • Premium Services Case Study: WWE Network
  • Availability of Video on-Demand Services
  • Weekly Consumption of Operator VOD and PPV (2012-2015)
  • Estimated Household Penetration of HD Televisions (2012 - 2015)
  • Availability of Operator-provided DVR/PVR
  • Appeal of Cloud DVR Features (2014-2015)
  • Adoption of Premium Movie/Entertainment Channels
  • U.S. Adoption of Premium Movie/Entertainment Channels by Brand
  • Premium Services Case Study: HBO Nordic and HBO Now
  • Adoption of Premium Sports Channels
  • Adoption of Premium Language-Specific Channels
  • Estimated Number of 4K TV Households by Region (2013 - 2015)
  • Impact of Premium Pay TV Service Trends
  • Video Consumption on TV Sets by Source (2010 - 2015)
  • OTT Video Service Growth in the U.S.
  • Pay-TV Service Changes by OTT Service Subscription
  • Penetration of Cord Cutters, Cord Shavers, and Cord Nevers
  • Impact of Online Video on Decision to Downgrade Pay TV
  • Pay-TV Services Forecast Methodology
  • Forecast of Pay-TV Subscriptions by Region (2014-2020)
  • Forecast of Pay-TV Subscriptions in Asia/Pacific Region (2014-2020)

List of Companies

  • BBC
  • Bell Canada
  • BT Sport
  • Cablevision
  • Canal+
  • Com Hem
  • Comcast
  • DISH Network
  • ESPN
  • HBO
  • KT
  • LGU+
  • MCS TV
  • Meerkat
  • Netflix
  • NHK
  • NHL Central Ice
  • Perisope
  • Rogers Communications
  • Setanta
  • Shaw Communications
  • Showtime
  • SKTelecom
  • Sky Sports
  • Suddenlink Communications
  • Superchannel
  • ThinkAnalytics
  • Time Warner Cable
  • TiVo
  • TRAl
  • Verizon
  • Viasat
  • Virgin Media
  • WWE
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